President
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Location: Tuscaloosa, AL, United States
University: University of Alabama
Major: BS Marketing/Promotion

President

Gregory B. Davis

Overview

Managed and supervised over $185 million in branding, advertising, corporate ID, creative production/execution and media implementation. As an Account Services director specializing in strategic solutions and client relations for national, regional and local companies, my strength lies in working with clients that need a marketing vision to reach stated objectives.

My experiences have revolved around a definitive building of brand equity as a market leader and sustaining a position of strength through innovate solutions. In some instance (such as ZEROMETH, HGTV, DIY Network, The Westervelt Company, and Cellnet) my account groups have created the entire brand, from the ground up, for public consumption and followed through to establish marketing that truly reflects the nature and purpose of the offering.

With an understanding of all aspects of a marketing firm, and through the variety of collaborations and client partnerships during my career, I posses a unique ability to lead, create, and produce positive marketing results. While striving for an account environment that promotes a unity of purpose and understanding.


d groupe
Tuscaloosa, AL
President
2003-Present
Founder of Agency in 2003, serving as Account Supervisor, Creative Director and Account Acquisitions Director. Clients including, but not limited to:

Home & Garden Television National TV network
Food Network National TV Network
Scripps Network Owner of HGTV, Food Network, DIY
State of Alabama Alabama Governor Bob Riley & Senator Shelby
ADAA Alabama District Attorney’s Association
University of Alabama School of Law
UAB Computer Forensic Sciences
Alabama Tourism Statewide Tourism Account
Tuscaloosa Tourism Regional Tourism
ZEROMETH National award winning PSA for METH
Alabama Power Southern Company owned utility
TCIDA Tuscaloosa Industrial Development Auth.
Altec Industries World leader in industrial aerial lifts & cranes
Cellnet International Wireless Data Provider
The Westervelt Company Largest private landowner in Alabama
DCH Health System Regional Health Care – SpineCare
St. Joe Company Largest land developer in Florida
US Dept. of Justice Operation Swordphish (Internet Cyber Crime)
FNB Financial Institution



Responsibilities include preparing marketing plans (objectives, goals, competitive positioning, media & creative recommendations, budget and ROI indicators), supervising all aspects of account relations, creative concepting, implementation & production, and media planning & placement. Outside vendor relations and research partnerships also fall under my title.

Building relevant, consistent and integrated brands for national, regional and local entities is the foundation of my experience. Working with creative, media and production budgets ranging from HGTV ($18m each year), Alabama Tourism ($9 m), ZEROMETH ($3m), Cellnet ($1m), down to local pro bono projects for; The City of Tuscaloosa, The Industrial Development Authority, West Alabama Chamber of Commerce, Tuscaloosa Public Library, YMCA and the DCH Foundation, have afforded me the opportunity to explore many strategies.

Specific brand accomplishments under my supervision include; HGTV becoming the fastest growing network in cable history to hit US household penetration, the introduction/launch of the DIY TV network, and creating the ZEROMETH drug prevention campaign - which won the National silver ADDY and National gold ACE award for PSA’s (while creating over 85% target demo name recognition).


Lewis Communications
Birmingham, AL
1995-2003
VP Account Group Supervisor/Creative Supervisor

Home & Garden Television
Food Network
DIY- Do It Yourself Network
Scripps Network
Economic Development Partnership of Alabama

Most significantly managed an $18 million budget for HGTV for 8 years. Took the network from 11 to 88 million US TV households (at the time, the fastest network to reach cable saturation). Created and executed national consumer, advertiser and cable industry campaigns. Created and implemented 4 national on-air sweepstakes each year, resulting in the largest consumer entry response in cable TV history.

Lewis Communications continued /Account Supervisor

Economic Development Partnership of Alabama
Altec Industries
Alabama Tourism Account


Tucker Wayne/Luckie & Company
Birmingham, AL & Atlanta, GA
1992-1995
Account Supervisor

Bellsouth/Business Services

9 state regional operating area/$14 million annual budget
Coordinated strategic marketing plans, implemented production and media vehicles including; TV, radio, print and collateral direct mail campaigns.

Gillis Townsend Advertising
1991-1992
Account Executive

Alabama Power Company
US Pipe & Foundry


keye/donna/pearlstein
Los Angeles, CA
1989-1991
Account Executive
Media Planner

Bridgestone USA
Partnership for Drug Free America
Harmon Karmon/JBL
Microsoft
Advanced Micro Devises (AMD)
Suntrust Bank

Account Executive for Bridgestone and JBL, managing day-to-day marketing activities for these national brands.

Media planner responsible for negotiating and purchasing media including; National TV, print, outdoor, radio and coordinating special events and co-op plans.


Education:

University Of Alabama ’87 BS Marketing/Promotions
American School London London, England
International School Brussels Brussels, Belgium


Client Experience/Partnerships
Alabama Power Company
Alabama DA Assoc.
Alabama Tourism Account
Alabama Development Office
Altec Industries
BellSouth
Bridgestone Tires
CBS Supply
CRACKdown (DA Crack Campaign)
Cellnet
DIY – Do It Yourself TV Network
EDPA
First National Bank
Food Network
GameShow Network
Global Rental
Home & Garden Television
ISC
JBL Speakers
Mayfield/Black Warrior
Partnership for Drug Free America
Puregas
Phifer Wire
Rendering Plant Records
RX Abuse Campaign
Round Sky Records
State of Alabama (Governor’s Riley & Bentley)
Schlumberger
Scripps Network
Stuart Crystal
St. Joe Company
Tuscaloosa Public Library
Tuscaloosa City
The Westervelt Company
University of Alabama MBA/Law School
US Department of Justice
ZEROMETH CAMPAIGN

Director of Marketing, Branding, Advertising