|
|
Marketing Manager
|
|
| City : |
San Pedro, CA |
| University : |
University of Wisconsin - Whitewater |
| Major : |
Marketing and HR |
|
Julie
EDUCATION:
The University of Wisconsin-Whitewater Graduated: May 2010
Major(s): Human Resources: Completed by May 2009 Core Marketing GPA: 3.33/4.0
Marketing: Completed by May 2010
Study Abroad: International Business School – Arnhem, Netherlands (Spring 2008)
High School: Divine Savior Holy Angels High School (2001-2005)
PROFESSIONAL EXPERIENCE:
Field Marketing Manager
o Liaison between the corporate office and the field sales team for outdoor product; totaling $5 M
o Oversee 350 representatives and 35 regional managers on best practices, merchandising opportunities, and driving sales with in Home Depot
o Continual travel during outdoor product season beginning in January to train, drive sales, host events, and implement best practices to representatives and managers around the country
o Present new product to Home Depot merchants and show prime locations to merchandise product within stores throughout the country
o Work with internal marketing department to create packaging, maintain consistency and deliver marketing materials to the field sales team
Techtronic Industries (TTi) Field Sales Representative (July 2010 – Present)
o Increased sales by 7.77% YTD from $313,000 to 2.75M for Milwaukee, Ridgid, and Ryobi power tools and accessories from January 2011 – August 2011
o Increased sales by 13.88% from 344,000 to 3.75M for Milwaukee, Ridgid, and Ryobi power tools and accessories from 2009 – 2010
o Built and maintained relationships effectively with 11 stores managers, a minimum of 15 assistant store managers, 11 department heads, and 3 merchandising execution managers within Home Depot
o Presented sales numbers to store management to highlight sales trends and identify areas that need focus
o Work with store management to obtain prime real-estate for TTi brands in creative ways to increase sales
o Assisted in training co-workers
Johnson Controls:
Market Research Intern (January 2009 –May 2009)
o Assisted marketing managers monthly operation reviews
o Analyzed data and presented sales by representative, region, and country for the rolling year, fiscal year and quarterly
Human Resources Intern
Diversity and Inclusion; EEO (May-September 2009)
o Worked extensively on researching and creating a Best Practice brochure for the Executive Leadership Summit
o Drafted and completed the Mentor Program business plan
o Assisted in drafting and completing Affirmative Action business plan
o Planned and organized the summers-end AAA intern banquet
Human Resource Information Systems (May-September 2006, 2007 & 2008)
o Assisted in a 10,000 employee conversion for YORK INTERNATIONAL
o Extensively worked with PeopleSoft and paperwork pertaining to both union and non-union employees
LEADERSHIP EXPERIENCE:
o American Marketing Association (2006 – Present)
o President (Fall 2009)
o International Chapter of the Year consecutively
o Leads and oversees organization of 188 paying members
o President Elect (Spring 2009)
o International Chapter of the Year
o Peer Mentor Program (Fall 2006)
INVOLVEMENT:
o Case Competition (2008-2009)
o Case Competition Chair
o Undergraduate Research grant recipient
o Created, wrote and presented marketing campaign for Kodak Gallery – 3rd place overall
o Creative Marketing Unlimited
o Account Executive (September- December 2008)
o Assistant Account Executive (September - December 2007)
o University of Wisconsin-Whitewater Swim Team (2005-2007)
o 3 time record holder
|