Daniella

Summary
An ambitious, attentive and perceptively motivated advertising graduate and graphic designer, with strong interpersonal and technical skills. Detail and result oriented individual able to balance both analytical and strategic rationalization to implement the highest professional standards and personal integrity. With proven ability to demonstrate keen execution and implementation of creative strategies, account management, brand development and client coordination. Known for efficiently managing multiple projects, being a deadline-drive self-starter and determined to stay informed and up-to-date in this industry, fueled by enthusiasm and passion for business success.

Skills & Qualifications
Account Management • Integrated Marketing Communications • Advertising Development • Marketing Strategy • Graphic Design
Public Relations • Brand Development • Team Leadership • Event Planning • Promotions • Press Releases • Customer Service • Video Editing Social Media Marketing • Copywriting • Content Editing • Market Research • Basic HTML • Fluency in Hebrew
Photoshop • InDesign Illustrator • Dreamweaver • Microsoft Word • PowerPoint • Excel • Prezi • Final Cut Pro • Mac • PC


Professional Experience
Oster and Associates San Diego, CA 2012
Advertising and Public Relations Intern
Oversaw on-going accounts, managed social media marketing for multiple accounts and assisted in drafting press releases weekly
• Initiated the development of a database to manage the firm’s clients to generate improvements for functionality
• Implemented media lists with current and prospective clients to strengthen client to production management
• Wrote press releases, recommended company website improvements, tracked media coverage
• Generated 60% of new business partnerships among non-profit organizations through research and cold-calling
• Maintained social networking, weekly email news letters, and influential in increasing client’s social media following by 85%

OEI.Labs San Diego, CA 2011-2012
Website Copywriter and Content Developer
Coordinated team evolution and project advancements, composed copy write and media content, designed ten websites
• Contributed articles focused on the finance, agriculture, fine dining, music and entertainment for blogs and online magazines
• Conducted keyword analysis/research and develop quality keyword portfolio utilizing SEO tools and resources
• Established and produced four, two-minute instructional, how-to videos to initiate consumer awareness and following
• Managed smooth coordination, planning and launch of various websites amongst the design and account teams

Art with Larisse La Mesa, CA 2011
Advertising and Marketing Intern
Assisted the Marketing Director with all strategic development and planning, while also acting as a lead graphic designer
• Devised and executed a marketing plan to social media awareness, successful in generating a 45% rise in awareness
• Designed new company flyers, brochures, promotional handouts and materials for special events, fairs and festivals
• Collaborated with 15 businesses to form a community promotional event that brought significant traffic to the area
• Volunteered to coordinate and plan promotional occasions, assisted with the set up and tear down of all special events

JHSD San Diego, CA 2010- 2011
Advertising and Marketing Assistant
Developed advertising and marketing strategies in collaboration with the president to establish the company and its online presence
• Conceptualized and executed two nationally recognized full-page magazine print advertisements
• Successfully completed all tasks on time and ensured all materials were picked up and delivered properly
• Established a new logo for the company to maintain brand continuity among other company assets
• Developed and maintained the company website and social media platforms on a daily basis, tracked online media coverage
• Secured a twofold achievement of the amount of clientele subscribed to the company site

Relative Involvement
Journalism Media Studies Association San Diego State University 2009- 2012
V.P. of Advertising and Promotions
• Arranged and scheduled guest speakers, created promotional strategies, and sent out weekly emails

OYEA! Outdoor Youth Educational Adventures Chula Vista, CA 2012- Present
Non-Profit Marketing and Promotions Volunteer
• Assist in the creative and conceptual development of marketing and promotional communications, create and implement social media influence and maintain weekly blog presence

Education
Bachelor of Arts in Journalism; Advertising, Minor: Marketing San Diego State University May 2012

Study Abroad, Italian Language Torre Di Babele; Rome, Italy 2011