Lauren

EDUCATION
University of Central Florida Orlando, FL
Pursuing Bachelor of Arts in Advertising and Public Relations June 2008 – Present
Minor in Hospitality Management
Cumulative GPA 3.0, expected graduation May 2012

EXPERIENCE
Society for Marketing Professional Services at UCF Orlando, FL
Director of Communications September 2011 – Present
● Manages Facebook and Twitter pages for student chapter
● Plans and promotes student workshops, career expo and networking events
● Creates emails informing members of updates and internship opportunities

Limited Brands Orlando, FL
Victoria’s Secret PINK Intern July 2011-Present
● Devises strategic marketing tactics for the PINK brand at second largest university in the nation
● Coordinates service and marketing events to promote awareness for the PINK brand
● Researches trends for merchants via weekly focus group surveys and on-campus observations

Mr Youth New York, NY
Account Services Intern June - August 2011
● Managed recruitment and activities for a nationwide Procter & Gamble campaign
● Conducted research and idea generation for multiple campaigns including Ford, Blackberry, Bing and MSN
● Strategized with a team of interns to develop and present a competitive analysis, plan and pitch a new client

Dalton Agency Orlando, FL
PR/ Events Intern December 2010 – May 2011
● Created and updated competitive analysis on local and national scales
● Assisted Media Buyer to monitor local media placements for clients on TV, print and radio
● Worked directly with account executives on a variety of initiatives and PR events focused on advertising planning and development for 187 Central Florida McDonald’s stores

Hewlett-Packard Orlando, FL
HP/ Intel Ambassador May 2010 – May 2011
● Generated 3000+ unique visits in three months to target web domain through integrated marketing
● Developed and executed large scale events with 500+ attendees that increased brand visibility and consumer preference
● Utilized multiple social media platforms to promote brands and interact with consumers

American Campus Communities Orlando, FL
Sales Representative December 2009 – December 2010
● Aided management staff in marketing and leasing efforts to maximize sales, acquired $329,000 in contracts
● Performed daily administrative tasks including fielding phone calls, data entry (MS Office) and filing
● Participated in weekly sales calls and created competitive reports

AFFILIATIONS
● Society for Marketing Professional Services September 2011 – Present
- Professional member of Central Florida Chapter
● Her Campus August 2011 – Present
- Treasurer for UCF branch
● Knight Advertising at UCF August - December 2010
- Account Executive
● Zeta Tau Alpha Fraternity December 2009 – December 2010
- Corresponding Secretary for Eta Kappa Chapter at UCF