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Strategic Sales & Marketing Coordinator


City: New York, NY
University: The King's College
Major: Media, Culture and Arts

SKILLS PROFILE

-Ten years experience producing creative and innovative marketing and events
-Proficient in Microsoft SharePoint, Word, PowerPoint, Outlook, Excel and Social Media
-Excellent attention to detail with the ability to multi-task

EMPLOYMENT HISTORY

Strategic Sales and Marketing Coordinator 11/14/2011 - Current
Seattle, WA

Assisting in the development of innovative and strategic marketing and promotional platforms for Seattle Sales Development Team. The go-to person for collaboratively targeting, creating and packaging integrated cross platform marketing programs. Being a leader who thrives on change, has a passion for innovation, big ideas and new opportunities. Responsibilities include:

-Research industry verticals and uncover potential leads for new clients
-Research client/brand needs and uncover opportunities and solutions
-Work with sales to develop and execute impactful campaigns that will add significant and incremental revenue
-Coordinate and participate in brainstorming and ideation sessions
-Capture and share case studies
-Manage and track leads for the Director of Sales

Freelance Consulting 1/06/2011 - Current
Seattle, WA

Consulted primarily with a local non-profit in order to assess marketing and organizational needs:

-Developed marketing strategy and implementation plan utilizing social media for local conferences hosted by the non profit
-Helped to identify the need for a CRM tool, research options, and supervise proposal process

Marketing Manager, AudienceScience 9/01/2008 - 1/06/2011
Bellevue, WA

Coordinating with the VP of Marketing in order to achieve growth and innovation goals for the business. Some of the responsibilities include:

-Coordinated meetings, calls and conferences to including: ordering meals, scheduling conference rooms, and room set up.
-Established and drove the execution of plans for marketplace programs to create sales demand for AudienceScience targeting which included event marketing, online advertising, search marketing, viral marketing, social media, etc.
-Managed the 2010 Audience Targeting Summit http://www.audiencescience.com/summit2010/
-Developed marketing/communications collateral across multiple channels including print, web and created new customer engagement tool –http://www.audiencescience.com and www.audiencetargeting.com
-Relationship/Account Management – managed various creative projects which included but were not limited to ad campaigns, online videos, internal company themes and collateral, working with internal stake holders and external vendors

Event Coordinator, Microsoft Corporation- Contract 4/1/2008 - 8/01/2008
Redmond, WA

Assisting the Event Manager for CommSector in coordinating Microsoft’s presence in national as well as international events
(NAB, NXTcomm, and IBC). Some of the responsibilities included:

-Creation and Implementation of event communication documents, such as: T-Minus, Event Briefing, and show plan.
-Maintained Invite and Registration lists for internal and external partners
-Budget and Vendor Management (creation and management of project budgets, requesting invoices, ordering collateral, giveaways)

Event Manager, Electronic Evidence Discovery 9/1/2006 - 4/1/2008
Kirkland, WA
Managed Electronic Evidence Discovery’s presence in the last two years at 8 tradeshows, 26 conferences, and 10 networking events. Some of the responsibilities included, but were not limited to:

-Creating and implementing on-site “show plans” to assure smooth execution of all event logistics
-Arranging and tracking shipments for shows
-Tracking registration and housing for departments
-Selecting and purchasing SWAG
-Reconciling event receipts and paperwork to support billing and department cross-charging

Event Manager, Dynamic Events 2/1/2004 — 9/1/2006
Redmond ,WA
-Received a thorough knowledge of how to plan an event from scratch- starting in an Event Assistant role to becoming an Event Manager.
-Leverage experience with all types of events (conferences, road shows, ceremonies, and celebrations) to independently plan and execute project logistics.
-Budgeting- owning pieces of the budget, familiarity with the Microsoft preferred template, assisting in opening PO’s and creation of SOW’s

Key Events:
-Microsoft US Office Project Conference, Microsoft Software as a Service (Germany), Microsoft VSIP DevLab

Experience Retail Sales, Dillard’s & B&N 9/1/2003 — 1/1/2004
Little Rock, AR
-Clothing sales associate at Dillard’s and bookseller at Barnes and Noble.
-Responsibilities included cashiering, stocking, selling and customer service.

Microsoft Show Staffing, EventForce, Inc. 9/1/2000 - 9/1/2002
Kirkland, WA
-Lead position at the information counter interacting with attendees, which necessitated me understanding the scope and activities associated with the show; checking out wheelchairs and scooters to disabled attendees and serving as lost and found.
-MC staff positions included: room monitor, bag build, coat check, registration, human arrow, exhibit hall assistant, press room assistant, evaluation data entry, security badge check and many other show related jobs.

Key Events:
-MTB & Fusion 2000, MGB 2001, WinHEC 2000 & 2001, PDC

Intern & Extern Leader, Masters Commission, Christ Church Kirkland 9/01/2001 - 8/01/2003
Kirkland, WA.

-Member of the Switzerland team that laid the foundation for the first Master’s Commission in Switzerland. While there I learned German, helped in teaching History and English, and organized several youth camps.
-Trained for and provided leadership to various aspects of MC program, worked closely with several students, planned and participated in various community service projects and fundraising activities.

EDUCATION
- The King's College (currently enrolled)
- Bellevue College (1 year)
- Business Leadership School (2006-2007)
- Master’s Commission, Kirkland, WA (2001)
- Victory Christian Schools, Little Rock, AR (2000)

ACTIVITIES
- Blogger, Seattle City Guide Examiner, Volunteer with Non-Profits (Invisible Children, Seattle Against Slavery, CCK), Business Consulting, and Creative Writing.

REFERENCES
- Available upon request

Contact


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