Laura

Education

Louisiana State University (LSU)
Baton Rouge, La
Bachelor of Arts, Mass Communication
Concentration: Public Relations
Minor: Mandarin Chinese
Graduate Date: May 2010

Related Coursework:
Media Writing
Visual Communication
Public Relations Case Studies
Public Relations Principles
Public Relations Writing
Public Relations Campaigns
Media Law
Media Ethics
Principles of Management
Principles of Marketing
International Public Relations*
Media in the British Isles*
Mandarin Chinese (4
semesters)
Entrepreneurship in China
[*courses taken while abroad]


Experience

Event Manager, Br idal Coordinator, Administrat ive Assistant, F leur de Lis
Event Center, Mandeville, La
October 2010 - May 2011
Meet and greet clients and visitors. Performed general clerical duties, setup and
coordinate meetings and appointments. Planned and implemented two bridal
showcases, including but not limited to inviting vendors to participate, designing all
advertising and media used, and promoting showcases. Coordinated wedding
receptions and ceremonies including but not limited to: guiding (bridal) clients throughout
receptions and ceremonies, decorating both receptions and ceremonies, meeting with
clients several times previous to event, and managing bridal staff and employees.
Managed employees throughout special events, such as weddings, corporate meetings,
and fundraisers. Responsible for the overall experience of patrons, evaluate and use
reasoning to identify solutions to problems.

Retail Sales Associate, Merchandise Presentation Team Member, Banana
Republic, Mandeville, La
November 2008 - March 2009; November 2009 - March 2010; March 2011 - present
Developed relationship with local market and ascertain what each customer wants or
needs. Maintained knowledge of current sales and promotions, policies regarding
payment and exchanges, and security practices. Recommended, selected and helped
locate or obtain merchandise based on customer needs and desires. Used logic and
reasoning to identify the strengths and weaknesses of alternative solutions, conclusions
or approaches to problems. Create and maintain presentation of store merchandise in
store windows and throughout store, including but not limited to merchandise, shelving
and fixtures.

Market ing Intern, Baton Rouge River Center, Baton Rouge, La
January 2010 - May 2010
Promoted upcoming events by preparing and distributing media kits to media contacts
and write press releases. Prepared copy for and updated the website and Facebook
business page. Handled ticket sales for group buyers; provided customer service to
current ticket holders by maintaining knowledge of upcoming and current events.

Public Relations Associate, Stellar Relat ions, A student-run publ ic re lat ions
group in the Capstone Public Relations class, LSU
January 2010 - May 2010
Planned and implemented a comprehensive campaign for a local nonprofit organization,
Women's Community Rehabilitation Center. Collaborated with group members to create
awareness for WCRC by generating publicity in Baton Rouge and the Louisiana State
University community. Raised funds by planning, promoting and implement a clothing
drive. Designed a logo for both Stellar Relations and WCRC's clothing drive. Created a
blog and updated social media (Facebook and blog).


Related Experience

Study Abroad, Magical Media Tour, LSU
May 2009 - June 2009
Traveled to five different European countries to learn about the culture in each country.
Studied international public relations and Media in the British Isles. Collaborated with
classmates to create a comprehensive public relations campaign based on European
perceptions by interviewing European locals, interpreting their answers to develop and
plan a campaign.


Skills

Adobe Photoshop
Adobe InDesign
Microsoft Office
Word, PowerPoint, Excel
Social Media
Facebook
Twitter
LinkedIn
Four Square
Pinterest
Blogger
Tumblr


Activities

Public Relations Student
Society of America (PRSSA)
Kappa Alpha Theta Sorority
Kids Hope USA
Wesley Foundation
Manship Match
Volunteer LSU