JERRY


· Sales & Marketing · Sales Management
· Start Up Operations · Client Relations
· Revenue Maximization · Key Account Management

Highly motivated professional with over twenty years experience in sales. Solid reputation for developing a loyal client base and consistently achieving solid sales results. An effective communicator; well-developed presentation and negotiation skills. Excellent problem-solving skills; creative and resourceful in resolution. Both flexible and versatile, a well-rounded performer committed to continued excellence.


Professional Experience

Gilliam Communications 01/06 – 12/10
Account Executive
Obtain new business and maintain existing accounts. Call on retail businesses and national accounts.
Work closely with customer to insure customer satisfaction.

FLINN BROADCASTING – Memphis, Tennessee 1996 – 12/05
Senior Account Manager
· Obtain new business and maintain existing accounts through cold calls, referrals and networking.
· Call on retail businesses in Memphis and surrounding areas.
· Give well-developed presentations to market advertising for KXHT radio station.
· Assess needs of customer and provide solid advertising solutions to increase their business and to meet their goals and objectives.
· Work closely with customer to ensure customer satisfaction and increase market retention rate.
· Responsible for creative promotions through extensive giveaways.

Key Accomplishments:
· Instrumental in building revenue growth from $15,000 per month to a multi-million dollar annual advertising revenue.
· Built a loyal client base from scratch.

KJMS RADIO STATION – Memphis, Tennessee 1992 - 1996
Sales Manager
· Oversaw all sales activities in Memphis and surrounding areas.
· Supervised, trained and motivated a staff of five representatives.
· Called on all accounts and assisted other representatives in presentations and closing the sale.

Key Accomplishments:
· Implemented a new training program for new sales representatives which resulted in significant sales growth.
· Increased sales from $400,000 to $ 1.5 million annually.

WHRK/WDIA RADIO STATION – Memphis, Tennessee 1990 - 1992
Account Manager
· Developed excellent relationships with clients; assessed advertising needs and came up with plan of action to help client achieve goals.



JERRY BAFFORD – Page 2


KJMS RADIO STATION – Memphis, Tennessee 1983 - 1990
Sales Manager (1985 – 1990)
Account Manager and Part-time Announcer (1983 – 1985)

Key Accomplishments:
· Increased sales from $200,000 to over $ 1 million annually.


Education

UNIVERSITY OF MEMPHIS – Memphis, Tennessee 1994
BA in Communications and Fine Arts
Major in Radio Broadcasting and Sales



JERRY BAFFORD


· Sales & Marketing · Sales Management
· Start Up Operations · Client Relations
· Revenue Maximization · Key Account Management

Highly motivated professional with over twenty years experience in sales. Solid reputation for developing a loyal client base and consistently achieving solid sales results. An effective communicator; well-developed presentation and negotiation skills. Excellent problem-solving skills; creative and resourceful in resolution. Both flexible and versatile, a well-rounded performer committed to continued excellence.


Professional Experience

Gilliam Communications 01/06 – 12/10
Account Executive
Obtain new business and maintain existing accounts. Call on retail businesses and national accounts.
Work closely with customer to insure customer satisfaction.

FLINN BROADCASTING – Memphis, Tennessee 1996 – 12/05
Senior Account Manager
· Obtain new business and maintain existing accounts through cold calls, referrals and networking.
· Call on retail businesses in Memphis and surrounding areas.
· Give well-developed presentations to market advertising for KXHT radio station.
· Assess needs of customer and provide solid advertising solutions to increase their business and to meet their goals and objectives.
· Work closely with customer to ensure customer satisfaction and increase market retention rate.
· Responsible for creative promotions through extensive giveaways.

Key Accomplishments:
· Instrumental in building revenue growth from $15,000 per month to a multi-million dollar annual advertising revenue.
· Built a loyal client base from scratch.

KJMS RADIO STATION – Memphis, Tennessee 1992 - 1996
Sales Manager
· Oversaw all sales activities in Memphis and surrounding areas.
· Supervised, trained and motivated a staff of five representatives.
· Called on all accounts and assisted other representatives in presentations and closing the sale.

Key Accomplishments:
· Implemented a new training program for new sales representatives which resulted in significant sales growth.
· Increased sales from $400,000 to $ 1.5 million annually.

WHRK/WDIA RADIO STATION – Memphis, Tennessee 1990 - 1992
Account Manager
· Developed excellent relationships with clients; assessed advertising needs and came up with plan of action to help client achieve goals.



JERRY BAFFORD – Page 2


KJMS RADIO STATION – Memphis, Tennessee 1983 - 1990
Sales Manager (1985 – 1990)
Account Manager and Part-time Announcer (1983 – 1985)

Key Accomplishments:
· Increased sales from $200,000 to over $ 1 million annually.


Education

UNIVERSITY OF MEMPHIS – Memphis, Tennessee 1994
BA in Communications and Fine Arts
Major in Radio Broadcasting and Sales