BARBRA

SUMMARY OF QUALIFICATIONS: IBM/MAC proficient: Windows XP/Vista: Microsoft Word, Excel, Photoshop, Medical Software (Oracle, InForm etc), Photo Filter, PowerPoint, Outlook, Database Management Software, Sales Force, Bloomberg, Internet Marketing Savvy-SEO and Online Marketing, Speaks fluent Tagalog (Filipino), University trained French and Italian conversation, reading and writing, social media management

WORK EXPERIENCE: Independent Public Relations/ Marketing Projects 2006 – Present
Writer
• Bunker Hill Magazine / NYC Manhattan Examiner / Karina and Raoul Magazine NYC
• Communications Mastery NYC – PR Assistant PR for Mitch Harris President and business coach to corporate investors, real estate,
consultants. Responsible for PR strategies, production, filming, staging and marketing.
• Eshel Couture Collection, NYC – Channel 18 Asia, PR Kababayan LA for Eshel (media reel is available) negotiated media spot for Eshel.
Duties included media lists building, social media management, press pitches, story pitch and garnering celebrities to wear Eshel clothing.
• Martin & Martin LLP Law, PR - PR Director for Areva Martin, Harvard Attorney and Owner of Martin & Martin LLP. Responsible for media kit
creation, press kit, events, speaking engagement sourcing and booking and all marketing and in-house PR.
• FTC Merchant Factor Bank – PR - PR Consultant for Ken Wengrod, President of FTCCC Factor Bank. Duties included press kit creation
and consulting. Marketing the President’s bio and business to media and press to garner awareness of the brand and create client opportunities.
• Private Clients: Actors, Models, DJ, Business Men, Toddler and Baby
Social Media Management, technical writing, website creation, press releases, press kits, submissions, image consulting and branding, HTML updates, web site maintenance, Email campaigns, blog updates, photo editing, constant contact mailers, outlook management, database management and updates, SEO optimization, Google ad words, Facebook campaigns, tweet deck
• Marx Restaurant/ Marc Roth - PR -Created marketing and PR techniques for future implementation associated with restaurant opening.
Duties included social media management, tracking and results driven marketing, analytical evaluation of methods, ability to write, clear and technical guidelines regarding modification changes on website, strategic pr skills.
• LA Lelounge, Event Planning and Event Production-Created a Los Angeles version of the Parisian company Lelounge and executed all
aspects of starting a business from online marketing, working with developers, web design and programming concepts for the website. Created a list of 40K members to join website within 1 year. Assisted VP of Fashion TV (North America and Israel) in promoting with Fashion TV to North America’s 40 million viewers through Fashion TV filming, parties and marketing/selling exposure for major fashion events
• iModels Management, Model and Talent Agent (ATA Licensed), Director of Men’s Division (Model, Talent and Commercials)
Almost 2 years of managing and booking jobs for local LA models and commercial talent, representing clients, negotiating contracts, casting calls, direct and International, ATA licensed agent for Los Angeles.
• Los Angeles Times and LATM Magazine, Assistant to Fashion Director - Chosen by former director of Sportswear International Director to be her assistant at Los Angeles Times Magazine/ IMAGE to start a fashion section and fashion concept. Duties included: being responsible for weekly advertising mailings, maintenance of databases and provided overall support for the fashion department Tracked advertising and created prospects for LATM Magazine, expenses, reports, scheduling and agendas for fashion and market week.

South Bay Neurology Research Center (Part Time/ Per Research) Assistant to Research Director, Jan/2008– Present
Responsible for the implementation of Phase II and Phase III clinical research within a neurological practice setting under the direction of the Research Director. Duties include subject recruitment, regulatory management and data collection. Experience in developing source documents and entering data by remote data entry systems. Study specific certifications for data entry, adverse event reporting, HIPAA, pharmacogenomics, informed consent, site monitoring, phlebotomy and required criteria per research.

Trust Company of the West, Assistant Trader, High Yield Bond Trading Desk (Buy Side), Feb/2004 – Jan/2005
Assist all senior traders with rolling phone calls, bids, trades and administrative assistance on the “buy” side of the trading pit, administrative duties, faxing, filing, collecting data, following up on calls, rolling phones and assistant daily work.

Salomon Smith Barney, Operations Generalist Oct/2002 – Feb/2004 Developed long term professional relationships with customers and provided ongoing support of their investment portfolios. Worked in reception, operations, cashiering, trade ticket handling and assisting stockbrokers. Handled journal allocations, opened and closed accounts.


EDUCATION:
California State University, Fullerton, CA, June 2002
BA Major in Business Administration and Economics Minor in Political Science Dean’s List 98-00 and 02
Internships: General Motors (PR Marketing), BMG/Arista Records (Artist Development), Interscope Records (PR Marketing)
University of California, Los Angeles, 2005
French and Italian Language