DANIELLE

EDUCATION
Grand Valley State University // Allendale, MI
Bachelor of Arts in Public Relations and Advertising

CORE PROFESSIONAL STRENGTHS
• Proficiency with Microsoft Office • Budget Development
• Event management • Press release writing
• Strategic planning • Social media marketing
• Complex problem solving skills • Proficiency in Adobe programs
• Experience with conflict resolution • Campaign performance tracking

PROFESSIONAL EXPERIENCE
Brusveen Chiropractic Clinic and Therapy // Marketing Coordinator // Present Position
• Developed and executed marketing plans and general business solutions resulting in increased company exposure, customer traffic, sponsorships and sales.
• Effectively executed new marketing outlines based on marketing research collected to reflect consumer interest on both tactical and strategic levels
• Researched and negotiated insurance, health plans, benefits and other contracts
• Prepared and issued bills, invoices, account statements and financial statements
Young Hollywood LLC // Marketing and Ad Sales Coordinator // May 2010 – August 2010
• Managed projects and served as primary liaison between client and multiple companies to ensure clarity of goals and quality and adherence to deadlines.
• Planned and executed events and marketing for YH with Dick-Clark Productions, Good Morning America, the American Music Awards, X Games and Espy Awards
• Developed and executed marketing plans resulting in increased company exposure, web site traffic, sponsorships and sales.
Vice President of Public Relations // Greek Life Council // December 2009 – December 2010
• Planned and executed special events that assisted organizations in raising over $15,000 and establishing community recognition
• Created/executed marketing/PR campaigns, developing media kits for multiple Greek organizations on campus resulting in growth of organizations and donations.
• Increased credibility and awareness by developing presentations, public relations campaigns, articles and newsletters.
Public Relations Specialist // August 2008 – April 2011
• Conducted primary research and executed marketing/PR campaigns for the West Michigan Film Office, Friends of Grand Rapids Parks and Healthy Homes Coalition
• Ensured all guests were in appropriate areas of multiple venues used for the night at the pre-opening of the Princess Diana Exhibit at the Grand Rapids Art Museum