Rhea

PROFESSIONAL OBJECTIVE
My objective is to secure a career with a stable organization where I can use my creative abilities, research, writing, and event management skills to develop and execute strategies that reflect a strong brand image across all forms of communication.

SUMMARY OF QUALIFICATIONS
 Energetic candidate with over eight years of experience developing successful marketing programs.
 Excellent communications skills both written and verbal.
 Offers over five years of professional writing experience for print, web and social media.
 Proven creative marketing strategies and ability to use independent judgment.
 Excellent organizational skills with the ability to prioritize and juggling many projects simultaneously.
 Top performer skilled at managing key accounts and developing business relationships.
 Strong negotiation skills with vendors and potential business partners.

PUBLIC RELATIONS & MARKETING EXPERIENCE
National Marketing Director – Blu SKY Restoration Contractors, Centennial, CO Dec. 2010 - Present
As the Director of Marketing, I oversee the development and execution of both corporate and regional marketing strategies for a national restoration construction company. My responsibilities include managing brand messaging for both corporate and local markets, increasing awareness of our services, and improving sales activities and support for the business development department.
 Responsible for developing schedule of topics/focus areas for email marketing.
 Developed consistent schedule for social media activities and increased engagement on corporate Facebook, Twitter, and LinkedIn accounts.
 Responsible for managing and improving website content.
 Developed content and consistent look and feel for all print materials.
 Established and organize all pre, during and post conference and event marketing strategies.
 Developed strategy and executed an aggressive continuing education program.
 Research and implemented advertising opportunities for both print and web.

Marketing Communications Manager – Corvirtus, LLC, Colorado Springs, CO Apr. 2008 – Dec. 2010
As the Marketing Communications Manager, I oversee the development and execution of corporate marketing programs for an organization that develops employee psychological testing for human resources. My responsibilities include creation of content and creative concepts, executing and tracking marketing effectiveness, website development, and managing the overall performance of the business development department.
 Responsible for providing creative direction for all marketing materials.
 Content development for all forms of communications including print, website, social media, and press releases.
 Development of media relationships and partnership opportunities that align with our products and services.
 Responsible for creating a consistent format and process for development of proposals and presentations.
 Managed execution of all marketing campaigns including direct mail, event marketing, and email communications.
 Created and monitored business development budget and tracked ROI on all projects.
 Managed staff workload for busy department. Staff includes a graphic designer, a web designer, and two sales associates.

Marketing Manager – Colorado Springs World Arena, Colorado Springs, CO Dec. 2005- Aug.2006
As Marketing Manager, I was responsible for overseeing media relationships, sponsorship activities, and public relations for two of the largest venues in Colorado Springs. Responsibilities included event management, promotions, and content and graphical development.
 Developed marketing plans and negotiated media buys, advertising, and promotions for event promoters.
 Responsible for managing media relationships including press coverage and promotional opportunities.
 Responsible for creating compelling online content to increase event attendance.
 Responsible for increasing email subscriber database through promotional activities.
 Developed all creative content and coordinated production of print materials.
 Developed and maintained corporate MySpace account for World Arena and Pikes Peak Center.
 Reviewed all forms of event communication to ensure accuracy.

Non-Profit General Manager – PBR Resistol Relief Fund, Colorado Springs, CO Nov. 2003 - Dec. 2005
Started in an administrative role and was quickly promoted to a management position within the first nine months of employment. As General Manager, I was responsible for managing and developing events, sponsorship, and fundraising activities for a non-profit fund associated with an international sports organization. While working for the non-profit section of the business, I was able to increase donor contributions, expand event and sponsorship opportunities, and reduce expenses which put the business in profitable state.
 Developed and expanded donor reach by actively seeking referrals to attain annual revenue goals.
 Organized events, managed marketing, advertising, and promotions.
 Created press releases, created content for monthly print publication, and maintained website content.
 Developed sponsorship proposal, negotiated terms of agreements, and executed contracts.
 Managed RRF fundraising events in 30 cities annually.
 Received and reviewed applications from individuals seeking financial assistance and communicated specific needs with board members to receive approval of fund distribution.



EDUCATION
University of Colorado, Colorado Springs, Colorado, Bachelor of Arts Degree in Communications, 3.38 GPA

ASSOCIATIONS
Member of the Public Relation Society of America (both national and local chapters)
Member of the Direct Marketing Association
Member of Marketing Professionals

COMPUTER AND SOFTWARE SKILLS
 Microsoft Office Suite - Access, Excel, PowerPoint, Word, Outlook, and Visio.
 Creative Applications – Adobe Creative Suite 5, Microsoft Publisher and Frontpage, QuarkXpress
 Customer Relationship Management Software - SugarCRM, ACT, Salesforce, and Goldmine.
 Website Development Applications – Dreamweaver, Microsoft Expressions, and Joomla CMS
 Social Media Applications in a Corporate Environment - Facebook, MySpace, Twitter, and LinkedIn.
 Search Engine Marketing – Google Adwords, Yahoo Search Marketing.
 Media Applications – Familiarity with PR Web for news releases.
 Comfortable in both Mac and Windows operating system environments.