JIAYAN LIAN (GILLIAN)


PUBLIC RELATIONS • ACCOUNT MANAGEMENT• PROGRAM COORDINATE

Hands-on experience in developing and fostering external relationships with industry; integrated ability to design and facilitate programs complying with organizational strategies; Utilized Internet research skills to manage accounts; critical thinking; flexible, innovative, detail-focused and result-oriented, self-starter; Collaborative team-leader and motivator. Bilingual in English and Chinese. Proficient in Word and PowerPoint; working knowledge of Keynote, iwork, Publisher, Excel, Photoshop, Iwipage, Tabsite, Hootsuite, Tweetdeck, and Webinar softwares like GoToMeeting, BrightTalk, etc.
EDUCATION

Candidate for Master of Public Administration, GPA 3.89/4.0, (Expected May2012)
Stuart Graduate School of Business, Illinois Institute of Technology, Chicago, IL
• Courses: Policy making & Agency Planning; Performance Measurement; Public Finance; Legislative Law, Strategic Brand Management, etc.
• 2011 Volunteer-Chicago 46th Ward Alderman Election Campaign
• Knapp Entrepreneur Center Marketing, Branding & Communication Associate

Bachelor of Management Degree: Public Relations
Bachelor of Engineering Degree: Electric Communication Engineering
Donghua University, China, Shanghai
• Project Leader, Shanghai Innovation Experiment Program
• Recipient of college student of City Scientific Research Funding ($3000)


PROFESSIONAL HISTORY

World Trade Center Institute, Wilmington, Delaware

Intern – Social Media and Marketing
• Promoted annual events and web presence by designing developing and implementing social media marketing programs by primarily focusing on Facebook, and drive the highest registration for the Tug Cruise and Mixer in shortest period.
• Assisted with coordinating round table and workshops via delivering message, contacting attendants, and scheduling.
• Integrated foreign market ethics, traditions, business risks and opportunities into analytical research for clients.
• Selected by CEO to design social media marketing guideline for training future interns.

Newcomb Consulting, Oak Park, IL

Intern - Business Development and Marketing
• Furthered market penetration by analyzing former vendors, generating cold calls and securing new customer for Financial Management Institute.
• Received strong recognition and recommendation from company president with design of marketing package.

Aquaspace Investment & Consulting CO. LTD Shanghai, China

Customer Assistant – Media Center
• “Aqua Night” event leader, led five interns to initiate successful stakeholder tactics to enhance Aqua Bar’s exposure to stakeholders and generated sales revenue of $4400.00 during 3 hours.
• Assisted with preparation and facilitation of “The Aqua Night, Recital of Renowned Chinese-American Pianist: Amy Yang” performed before 62 senior officiers of the 2010 Shanghai EXPO participating countries, 15 embassies, and the media.
 
JIAYAN LIAN • lianjiayan87@gmail.com • Page Two


Shunya International Communication Group, Shanghai, China

Intern – Social Media Group
• Increased staff efficiency 30% with design of Excel model that effectively sorts crisis information and public opinion.
• Assisted with monitoring and garthering client competition coverage and brand crisis information via internet and kept the error rate of my job less then 2 %.
• Assisted with group leader to create intern training manual and conduct training workshops.

Public Relation Association of Shanghai, Shanghai, China

Intern – Program Coordinator
• Represented PR Assn. to promote PR Star Competition on two university campuses by incorporating multimedia strategy, interaction session, and training session into the campaign and drove 300 applicants to this competition.


ADDITIONAL EXPERIENCE

Assistant Vice Secretary of 6th China International Finance Forum (2009)
• Assisted with making whole process map of the forum and eliminating the scheduling conflicts.
• Assisted with keeping the process in order and dealing with emergencies in a very short time while minimzing the negative impacts.

Student Council of Donghua University, Shanghai, China (02/2008 –05/2009)
President - Girl’s Association
• Recognized as “2008 Donghua Excellent Student Leader” for notable performance in 3rd Annual Girl’s Festival.
• Expanded “4th Donghua Girl’s Festival” to 7 universities.
• Originated "Mentor-Apprentice Connection" Program with 11 chapters of 200 students and 20 mentors throughout Donghua University system.
• Founder of the “Sunny Girl”Program and contracted a two-year cooperation with a local elementary school for mentally retarded children.