Adam

EDUCATION
University of Colorado at Boulder – Leeds School of Business – B.S. degree in Business Administration with an emphasis in marketing (May 2010).
 Related course work: Business Statistics, Accounting & Financial Analysis, Creative Concepts in Advertising, Marketing Research, Buyer Behavior, Critical Leadership, Advertising & Promotional Marketing, Pricing, Product Strategy.
EXPERIENCE
Webroot, Boulder, CO (Winter 2010/2011)
 Marketing Retail Analyst
 Firm specializes in computer security for personal and business uses.
o Clients include: Toshiba, The Ritz London, UC San Diego Medical Center, Steven Aviation, and more
 Helped track and analyze promos, create strategic marketing strategies, and more
 Built website and Incomm card mock-up for in-store Fry’s Electronic promotion
Sterling-Rice Group, Boulder, CO (Spring/Summer 2010)
 Research, Strategy, and Brand Innovation Team
 Firm specializes in building brand image and positioning new products. SRG is part business consultant, part advertising company specializing in the food industry.
o Clients include: PepsiCo, Kellogg’s, Campbell’s, Domino’s, Frito-Lay, KFC, Schwan’s, Wal-Mart, and others.
 Lead Marketing Analysis on Schwan’s brand positioning workshop.
 Helped set up and organize workshops for both brand positioning and new brand ideas and assisted other Marketing Analysts with a variety of client projects
 Extensive market research and use of Mintel to uncover possible positioning opportunities.
Azuna, Jenkintown, PA (Summer 2008)
 Marketing Associate
 A start up company dealing with new advertising technology involving 3-D substrate.
o Clients include: Comcast, Exxon/Mobile, Geico, KFC, ESPN, Zappos, LG, and others.
 Assisted with competitor / industry analysis and contributed to new product design.
 Built advertising campaign and list of possible interested organizations.
ECOUNT (Citi Group), Conshohocken, PA (Summer/Fall 2006 & 07)
 Sales Associate & Market Research and Design Associate
 Firm is a large provider of an innovative corporate prepaid solution that delivers custom electronic payment options to employees and clients.
o Clients include: KitchenAid, Maryland University, Toyota, Mando, Men’s Warehouse, Steinmart, and others.
 Business Developer working with Salesforce, Hoovers, Redbooks, and Spoke.com uncovering business leads
 Managed a team of four interns dispersing work throughout our group.
 Assisted launch of prepaid credit card program handling finances for college bound teenagers.
ADDITIONAL INFORMATION
Times Man of the Year in 2006 - Proficient with Microsoft Word, PowerPoint, Salesforce, Hoovers, Redbooks, Mintel, Spoke, Excel, NPD.com, PivotLink and others
Interests: Licensed skydiver, avid snowboarder, rock climber, cliff jumper, and golfer.